Time to dust off the FURBISH dictionary because FURBY is back and ready to take the world by storm. Kids had better be prepared because FURBY has A MIND OF ITS OWN. Feed it, speak to it, tickle it, play music for it, and shake, tilt or turn your FURBY upside down. But be warned - how kids treat their FURBY will shape its personality.Kids can also download a free app to help them translate FURBISH, as well as virtually feed their FURBY and other interactive features. App is optional and works with iPad, iPod touch and iPhone with iOS 4.2 or later. Launch date: 2012.