The Melissa & Doug Sticker WOW! set introduces a reusable stamping system for creative sticker play. The kit features Cocoa the Dog, a collectible character stamper that applies pet-themed stickers to the included 24-page Dog activity pad or other art projects. It comes with 300 easy-to-peel stickers in 100 unique dog designs. The activity pad offers stamp-and-learn exercises covering numbers, counting, matching, and search-and-find challenges. Designed for portability, the set includes built-in storage for the stamper and features mess-free, removable stickers suitable for travel, crafting, fidget play, and collecting. This patent-pending product is recommended for children ages 3 to 7 as a screen-free, hands-on activity.