Squishmallows are crafted from ultrasoft, high-quality materials for a plush, huggable texture. Each figure includes a distinct name and backstory—Guinevere, for example, specializes in Gargoyle Design. The product is officially licensed, identifiable by the Squishmallows seal. The brand offers additional collections such as FuzzAMallows, HugMees, Mystery Squad, and Stackables, all under the Original Squishmallows line.