Squishmallows are crafted from ultrasoft, high-quality materials for a plush, huggable feel. Each character features a distinct name and backstory—Laura, for example, is an inventor inspired by music. This is an authentic Squishmallows product, identifiable by the official seal. The brand also offers additional collections, such as FuzzAMallows, HugMees, Mystery Squad, and Stackables, exclusively under the Original Squishmallows line.