Squishmallows are crafted from ultrasoft, high-quality materials. Each plush features a distinct name and backstory—Phaedra, for example, has been cast in a Squishmallows docudrama. This design is a first-to-market release, available exclusively on Amazon for the Easter season. The product is officially licensed, identifiable by the Squishmallows seal. Additional Squishmallows collections include FuzzAMallows, HugMees, Mystery Squad, and Stackables, all produced under the Original Squishmallows brand.