Squishmallows are crafted from ultrasoft, high-quality fabric for a plush, huggable feel. Each figure includes a distinct name and backstory—Kamya, for example, is characterized by her love of gardening. Authentic Squishmallows products feature an official seal for verification. The brand also offers additional collections such as FuzzAMallows, HugMees, Mystery Squad, and Stackables, all under the Original Squishmallows label.