Now kids can play basketball in the dark. Hasbro energized its legendary NERF basketball product by integrating Elam EL Industries´ electroluminescent (EL) wire, LyTec, to introduce the innovative NERF NITE JAM NERFOOP. By applying LyTec wire to the ball, Hasbro engineers have extended the playability of the game to darkened rooms and nighttime action. LyTec overcomes traditional lighting limitations through a patented new technology that makes electroluminescence affordable, safe and easy to integrate. The electroluminescent wires are highly flexible and durable, emitting a continuous light throughout their entire length.