Hip Town is a competitive board game where players develop a vibrant streetscape by acquiring trendy businesses such as speakeasies and craft pickleries. The game includes over 100 unique business cards and 54 reality cards that introduce unpredictable twists, ensuring varied gameplay each time. Players race to build their neighborhoods using Hip Coins and strategic decisions, aiming to collect the most Hip Points before any opponent completes 10 businesses. The game is fast-paced, blending light strategy with humor, and features a unique currency system with 60 Hip Coin pogs. Components include 108 property cards, 54 reality cards, an 8-sided die, and instructions. Designed for 2 or more players aged 13 and up, the rules are simple to learn, making it suitable for casual play with friends and family. Success depends on a mix of planning and luck, as players buy, sell, and develop businesses to outmaneuver their rivals.