The Creatto kit includes two main building components that interlock to form a variety of structures. Once assembled, the creation can be used as a play prop for imaginative storytelling. It also functions as a decorative piece, with an integrated LED light string enhancing its visual appeal. Assembly requires no written instructions—the process is guided by intuitive diagrams. Online video tutorials are available for the included models: Shark, Octopus, Seagull, and Fish. This product received the 2020 Good Housekeeping Best Toy Award.