The Pop It Characters toys feature poppable bubbles that provide a tactile fidget experience, helping children stay engaged. Each set includes 17 collectible items: a Pop It Petite figure, collector cards, a keychain ring, and a world map. The miniature characters encourage trading and display as part of a growing collection. These toys support creative play by inspiring storytelling and imaginative scenarios with the various pet designs. Suitable for gifting, the set appeals to children across different age groups.