TDmonthly (TM) -Archives of ToyDirectory Toys and Games: PlayFoam from EDUCATIONAL INSIGHTS INC.

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PlayFoam
From: EDUCATIONAL INSIGHTS INC.

Other products from EDUCATIONAL INSIGHTS INC.

TDmonthly rating:


(Read Review below)


MSRP: $9.99
Age Range: 5 and up
Gender: Boys And Girls
Category:Arts & Crafts



PlayFoam provides hours of creative fun with its lightweight, colorful foam-sculpting material that won't crumble, stick to skin or surfaces or dry out. According to an Educational Insights press release, PlayFoam was being “pre-ordered by the hundreds” at Toy Fair 2006.
— Sally Lesser, owner of Henry Bear’s Park in Massachusetts, told TDmonthly in spring 2007 that PlayFoam is a product her stores try to keep “in stock all the time, as I’m sure anyone would.” In fall 2007, Owner Idanna Smith of Juggles in Wakefield, R.I., named it as a best seller.
— Jim Whitney, president of Educational Insights, shared this insight with TDmonthly: "From the moment you touch PlayFoam it intrigues and fascinates ... It combines all the fun of sculpting with the soft, dry, squishy tactile feeling of a stress ball. It ... will last for years and is addictively fun."
— PlayFoam, a winner of a TDmonthly Top Toy 2007 award, is one of those creative alternatives to clay that many specialty retailers have made a staple in their stores. The reusable product comprises tiny foam balls that draw textural interest for the sculptor and offer visual appeal in a finished creation. Playfoam easily encourages open-ended play.

Where to Buy: Berkira; EQuick Xpress


ToyDirectory Product ID#: 5962      (added 12/14/2005)








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