PlayFoam provides hours of creative fun with its lightweight, colorful foam-sculpting material that won't crumble, stick to skin or surfaces or dry out. According to an Educational Insights press release, PlayFoam was being “pre-ordered by the hundreds” at Toy Fair 2006.
— Sally Lesser, owner of Henry Bear’s Park in Massachusetts, told TDmonthly in spring 2007 that PlayFoam is a product her stores try to keep “in stock all the time, as I’m sure anyone would.” In fall 2007, Owner Idanna Smith of Juggles in Wakefield, R.I., named it as a best seller.
— Jim Whitney, president of Educational Insights, shared this insight with TDmonthly: "From the moment you touch PlayFoam it intrigues and fascinates ... It combines all the fun of sculpting with the soft, dry, squishy tactile feeling of a stress ball. It ... will last for years and is addictively fun."
— PlayFoam, a winner of a TDmonthly Top Toy 2007 award, is one of those creative alternatives to clay that many specialty retailers have made a staple in their stores. The reusable product comprises tiny foam balls that draw textural interest for the sculptor and offer visual appeal in a finished creation. Playfoam easily encourages open-ended play.

Where to Buy: Berkira; EQuick Xpress

Featured in:

Arts & Creative Activities (12/1/2009) TDmonthly Top Toys 2007 on VIDEO! (12/1/2007) My Best Sellers: Juggles (11/1/2007) My Best Sellers: Henry Bear's Park (7/1/2007) My Best Sellers: Playmatters (2/1/2007) TDmonthly's Top-10 Holiday Sellers (1/1/2007) Give the Nod to Yarn Crafts and Bobbleheads (12/1/2006) TDmonthly's Top-10 Surprise Hits (11/1/2006) Top-10 Hot Holiday Toys in Specialty Stores (11/1/2006) (11/1/2006) TDmonthly's Top-10 Most-Wanted Foam Toys (9/1/2006) TDmonthly’s Top 10 Toy Fair 2006 Toys (3/1/2006) TDmonthly Top Toy 2007 Awards

TDmonthly Review:

Please click here to read this TDmonthly's Toy Expert review.