The Cure Bears for Kids ultra-soft plush bears are 10" tall, and available in soft pastel brown, pink, blue, purple, white and cream. Each bear has an embroidered CURE logo and ribbon. ELH Enterprises is donating 30% of the wholesale cost to fund research the will bring about prevention and cures for childhood illnesses via organizations such as CureSearch National Childhood Cancer Foundation, The Elizabeth Glaser Pediatric AIDS Foundation, The Cystic Fibrosis Foundation, and Children with Diabetes Foundation. Also available in the Cure line are Naptime Pals, Character Blankets and a bracelet and pendantthe suggested retail price of the line ranges from $9.00 for a cute and cuddly Cure beanbag bear to $60.00 for a distinctive, Cure bracelet. The. The Cure line was launched in January, 2006.