There's a new category of collectible from Schleich — the American Frontier (Wild West). Like this Cowboy With Lasso, they're based on the United States' westward expansion of the 1800s. "Schleich figurines are meticulously crafted and hand-painted with attention to detail," said Katherine MacLean, sales and marketing coordinator for Schleich North America Inc. "They are realistic without a cartoon feel. The price points are reasonable. Schleich is becoming a brand." Launch date: September 2006.
— "We have a line of animals from Schleich that does extremely well. There are all types of animals from frogs to horses to elephants," said Holly Reay, owner of Kid’s Corner in Carmel, Ind.
— Bonnie Dodds, owner of Bonnie’s Toys and More in Iowa City, enthusiastically endorsed the brand in the miniature category by exclaiming, "Schleich everything!" sells well.
— Nine of 45 retailers we asked told TDmonthly that these figurines were popular with their customers.