This line merges traditional doll play with interactive technology, bringing dolls to life through animation on a handheld digital screen or TV. Three hip dolls have their own personality, power, mythology and voice. Each contains a computer chip that reacts to the chip of the individual fashions, cartridge and base stand, which signals the handheld unit, allowing the dolls to come to life on screen for hours of game play. Each purchase includes one fashion doll, two fashions, a base stand, a digital handheld, and a cartridge. “GoLive MystiKats are the first interactive fashion doll that incorporates traditional doll play with interactive technology, allowing little girls an unprecedented play experience and connection with their dolls,” Lia Brandligt, Director of Marketing at Playhut, Inc., told TDmonthly. Launch date: October 15, 2006.