December 2007 | Vol. VI - No. 12
|“[Webkinz] are more of a gimmick than a toy.” — Katie Taylor, World of Mirth|
Ty Girlz – Lucky Lindsay by TY INC.
Ty Girlz have a new, more wholesome look that should appeal to worried moms everywhere. Though they’re still eye-shadowed, their general expression says more “girl next door” than “girl on the corner.” They still come with an access code for good, clean online fun.
— “We carry Ty Girlz, but they don’t do well,” sighed Joyce Hoover, owner of Doll and Gift Gallery in Rogers, Ariz., in January 2008. She hoped the new line of clothes she’d received recently would improve sales.
— Tricia Cooper, buyer at Le Jouet in Metairie, La., was looking forward to the dolls’ revamped non-vamp look: “They’re more wholesome-looking girls and I think they’ll do much better,” she said. Ty has also just released new poseable Girlz.
— Ty Girlz are one of the three most popular dolls at Playville in Covington, La., according to Owner Stephanie Dupuy. 11/13/2007 (MSRP: $12.00; Age: 6 and Up)
Ty Girlz – Jammin' Jenna by TY INC.
This 14” soft-sculpt doll is dressed in the latest trend-setting fashions that can be mixed and matched, and each Ty Girlz outfit comes with complementary accessories. The dolls have soft, realistic hair that can be easily combed and styled in numerous ways. Their clothes, hair and makeup are coordinated in monochromatic hues for a distinctive look, and the dolls are accompanied by a 3-D interactive virtual world. Launch date: July 2007. 8/9/2007 (MSRP: $12.00; Age: 6 and Up)
Webkinz - Hippo by GANZ
To help meet the demand for Webkinz sweeping the continent, Ganz has come out with a new line of Lil'Kinz. Like their larger counterparts, Lil'Kinz characters come with their own codes that are revealed after purchase. Kids adopt the little guys as their own and take them into an online world of fun and KinzKash. Kids can now make Lil'Kinz Hippo their best buddy, play some games at the arcade and stop by the "W" shop to pick up a bowl of crunch "shoots n' roots."
— “We sold over 2,000,” Gwen Boden said of how Webkinz fared in 2007. Boden is the manager of Doodlehopper in Springfield, Va.
— “Webkinz: We sell daily, hourly,” Robin Ellerman, owner of Trains-n-Toys in North Canton, Ohio, told TDmonthly.
— Over 21 percent of retailers told TDmonthly that Webkinz was their all-around best-selling item of 2007. 11/12/2007 (MSRP: $12.00; Age: 3 and Up)
Kookeys - T Rex by 10VOX ENTERTAINMENT INC.
This fierce cuddler has an online counterpart that lets kids access a virtual world full of games, contests and rewards.
— During TDmonthly's Homeschool Roundtable review of Kookeys, 8-year-old Joe Ledford expressed excitement for the online entertainment the plush animals afford. "Can I play the arcade games?" he asked his mom. "They are really fun!" ( Watch Video) 10/3/2007 (MSRP: $14.99)
Kookeys - Orange and White Cat by 10VOX ENTERTAINMENT INC.
This cuddly kitty holds the key to an online world filled with games and rewards. ( Watch Video) 10/3/2007 (MSRP: $14.99)
Shining Stars - Snowy Owl by RUSS BERRIE
The White Snowy Owl is a cute and precious addition to Russ Berrie's Shining Stars lineup of collectible plush dolls. When kids purchase a Shining Stars friend, they can log onto the Shining Stars website and use the secret code inside the plush’s hangtag to register and name a star with the International Star Registry. Children can print a star certificate that gives the exact location of the star. The site also offers fun games and activities.
― When the Webkinz crunch hit and retailers were left Cheeky-Dog-less for Easter, savvy store-owners picked up the slack by turning their little Webkinz fanatics into Shining Stars lovers. Steady sales since have earned Shining Stars a TDmonthly Top Seller 2007 award.
— Three Sisters sold 400 Shining Stars dolls between April and July of 2007. The toys also did well during Easter 2007 for The Treasured Child in La Grange, Ky. Other retailers have reported more lukewarm sales.
— "Unlike some other Web-play plush, only Shining Stars comes with a secret code that opens up a world of Web adventure, allows collectors to get their very own star in the constellation of their choice, and helps the Starlight Starbright Children's Foundation through the donation of 'glow points,'" said Stephanie Araujo, marketing coordinator for Russ Berrie. ( Watch Video) 8/20/2007 (MSRP: $18.95)
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