Russ Berrie is partnering with the International Star Registry^® and AGE^® Inc. in an innovative and interactive new Shining Stars^® program. With every RUSS Shining Stars friend comes the opportunity to register and name a star online with the International Star Registry. Each plush piece is identifiable by the star icon and embroidered Shining Stars logo on its paw pad. Children can choose from a galaxy of friends. Each pet comes with a tag that contains an online code, giving kids access to the Shining Stars site, where they can play games, enter into safe chats with other Shining Star owners, and build a virtual world for their plush pets.The premier collection includes 24 adorable collectible plush characters including Honey Bear, Beagle, Penguin and Dragon, among others. Launch date: April 2007.