Ernie Fire Engine comes to the rescue with his powerful friction motor and crew of firefighters. Little firefighters can ring his push-button bell and watch his revolving light before using the click-and-turn ladder to fight any imaginary blaze. The firefighter’s hand opens the back door to reveal two emergency barriers. Ernie is great for long-lasting role-play fun.
— “Wow is an excellent line of cars, especially for the 1- to 1½ -year-olds,” said Fred Rosenberg, owner of On the Park in Kingwood, Texas, in spring 2007. “It’s hard to find things as well made as [Wow] that you can actually sell to that age. In the fall [2006], we brought them in, and they’ve done very well.” They’ve also become a best seller for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “This is my baby’s favorite toy. She plays with it every day,” shared TDmonthly's Baby Roundtable reviewer Sharri Hefner. She and her co-reviewers voted Ernie No. 1 for lasting value out of the 12 toys they evaluated from March to July 2007.
— Ernie Fire Engine is full of “wow” for toddlers — from its friction-prompted motion and siren to its friendly face and likable figurines. Doors that open and close, a workable ladder and attractive packaging also contributed to its receipt of a TDmonthly Top Toy 2007 award. Saving trips to the store to buy batteries (it doesn’t need them) helped, too!