This journal includes a light-up pen that attaches securely to the cover, making it perfect to keep on a bed-stand to record dreams or late-night inspirations, or just settle down for some quiet time before catching some shut-eye. The kit includes a pen, a 100-page journal and a small information booklet on dreams and creative inspiration.
— Lauren Obenour, manager of Green Frog Toys in Portland, Ore., noted in fall 2008 that her top sellers to tweens tend to be “diaries and kits from Creativity for Kids.”
—  “Arts and crafts have consistently been one of the three best departments in the store since we opened,” said Gregory Sahagian, owner of Learning Express of Beverly in Beverly, Mass. “This age [tweens] also favors journals.”
— Eight percent of 51 storeowners said they consider diaries and journals to be top sellers for tween-aged children.