This kit includes high-quality ceramic magnets and 26 activities designed to develop a solid foundation for more advanced topics in electricity and magnetism, teaching children the fundamental principles of magnetism while they play. It includes how to build an electromagnet, how to flip the poles of an electromagnet, and how an electric motor works, and allows kids to go iron detecting, visualize the lines of force, craft a compass, and levitate and bounce ring magnets. "ScienceWiz Magnetism is the only product of its kind that teaches the concepts of magnetism through hands-on learning and play. Magnets are more fun when you know how they work!" Rachael Norman, sales manager for Norman & Globus Inc., told TDmonthly. This product has received a Creative Child Magazine Award. Launch date: July 1, 2008.