Style Paige LLC introduces Shailie™: going beyond “dress-ups.” With Shailie™, girls design, create, and wear their own fashions. Shailie™ includes a life-size designer dress form and stand. Shailie™ dresses come in pieces. Sleeves, skirts, tops, and accessories come in various styles, colors, and lengths. All pieces easily attach and detach; girls can mix and match creating endless looks to wear. Launch date: February 13, 2009.