Organic Sleepy Bear wears a baby bear on its belly in a baby carrier. The adult bear, baby bear and baby carrier are made out of 100-percent organic cotton. There are no loose parts considered a choking hazard. Sleepy bear is cream-colored and the baby bear carrier comes in khaki. "The new organic teddy bear is made from the softest organic cotton produced in accordance with the requirements of the Organic Exchange 100 Standard and contains no pesticides, herbicides, insecticides, chemical fertilizers or any other chemicals. It is perfect for baby’s first friend or children of all ages," Ria Romano, PR manager for NAP, Inc., told TDmonthly. Launch date: July 2009.