Launched in summer 2005, this little horsie is made using a patented rubber bounce suspension that provides a safe, quiet ride. A removable "safety saddle" lets the toy grow with its rider. Parents will appreciate that the fabric body is removable and washable. The toy also features easy-grip handles and squeezable ears that make a crinkling sound, fun for kids as young as 9 months. The Rock & Bounce Pony does great at the Children’s General Store in New York City, said general manager Michael Stone. "This product's done extremely well for us," Brian Simms, vice president of sales for Radio Flyer, told TDmonthly. "It has great gift-giving appeal and we've seen fourth-quarter sales ramp up as a result." Not only will Radio Flyer be continuing this item for 2006, said Simms, but they're considering developing a series with unique features, such as longer plush, specifically for the specialty toy market.