Not only can kids use the Street Magic Wallet to perform up to 50 tricks and illusions, they can also use it as a wallet. It comes with an illustrated and colored instruction booklet, so that anyone can master all its secrets. However, if kids want to make sure there's always enough money in it, they’re on their own. Launch Date: 2006.
— Michele Gietz, purchasing manager at Where’d You Get That in Williamstown, Mass., said First For Magic has "great ideas for kids done by really great magicians.
— "Probably magic. We get our magic items from First For Magic. These are things boys are more interested in," was the last-minute gifts' comment given by Teri Soelter, owner of Teri's Toybox in Edmonds, Wash.
— Eight out of 48 retailers with whom TDmonthly spoke cited magic as a hot trend with customers in their stores.