This yellow, 1:18-scale, die-cast collectible model car measures 9" L x 3.75" W x 2" H and has doors and a trunk that open. It comes on a display plaque and is individually packed in a window box measuring 13.25" L x 6.75" W x 5" H. A case pack of four pieces is available. Launch date: November 23, 2007.
— “Our number-one selling item [of 2007] was Hot Wheels,” Phil Wrzensinki, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly.
— Darrel McKinster, owner of Darrel Toys and Collectibles in Denver ,Colo., named Hot Wheels by Mattel as his best-seller. “I’m a small store, but sold about 20,000.”
— Ten percent of retailers named small play vehicles as their best-selling item of 2007.