Mattel, Inc. (NASDAQ: MAT) announced today that MEGA, the company’s popular construction brand, is unveiling the first-ever buildable Cybertruck, geared towards toy collectors and automotive enthusiasts. The MEGA Cybertruck building set includes more than 3,000 pieces that replicate the notable vehicle design and will be available on MattelCreations.com starting October 15th.
“Creating collectible, design-driven products is core to MEGA, and the Cybertruck building set is a unique model,” said Bisma Ansari, SVP of MEGA. “By partnering with innovative brands within design and pop culture, MEGA continues to deliver premium products for collectors.”
The MEGA Cybertruck building set has authentically detailed styling integrated throughout, and key product features include:
Adjustable suspension to raise and lower the Cybertruck’s height;
Functional tonneau cover that pops on and off;
Folding tailgate that slides into the truck frame and out of sight;
Interchangeable windows with “viral” Cybertruck window crack.
To complement the innovative nature of the Cybertruck, MEGA has created an Augmented Reality experience for the building set, which uses a QR-code that allows consumers to view a scalable, built product in their environment.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys. The collections are offered directly to consumers through MattelCreations.com.
Starting on October 15th, the MEGA Cybertruck building set will be available for sale on MattelCreations.com for $250. Fans can visit @MattelCreations or @MegaConstrux on Instagram to try the MEGA Cybertruck Augmented Reality experience.