The E-Racer is part of the "bamboo collection", a line of fun, eco-friendly toys produced by HaPe. Children will be intrigued by the colors and design of the E-Racer while parents will appreciate the natural bamboo shape, water-based colors and sustainable materials. The E-Racer is naturally fun! Launch date: February 2008.
— “It's made of eco-friendly bamboo, a highly sustainable, replenishable material,” Robin Lehnert of HaPe International told TDmonthly.