Shailie goes beyond “dress-ups,” allowing girls to design, create, and wear their own fashions. It includes a life-sized designer dress form and stand (girls' size medium). Shailie dresses come in pieces, and sleeves, skirts, tops and accessories come in various styles, colors and lengths. Using Velcro®, all pieces mix and match to create endless looks. The design easily comes off to wear and model with friends. "Shailie promotes interactive play among a variety of ages, and the possibilities for creativity and fashion fun are endless," President Kari Kawa of Style Paige LLC told TDmonthly. Launch date: February 15, 2009.