Highly detailed and hand painted, Brainy Smurf stands as a member of Schleich’s large host of licensed figurines from the Smurfs cartoon series.  The spectacled know-it-all stands with finger raised, as if in mid-explanation. 
— “Smurfs are always popular,” remarked Barbara Paeth-Haas, owner of The Durango Kid in Durango, Colo., when asked about her best-selling collectible toy in July 2009.
— Of 49 retailers interviewed by TDmonthly in summer 2009, two noted Smurfs as a top-selling collectible.