The SqwishLand Soft `n Squishy Bracelet is a fun new way to bring a child's SqwishLand collection on-the-go. Kids customize the bracelet with their favorite SqwishLanders, and can swap out different animals depending on their mood or outfit. The bracelets are also soft `n Squishy™ and come in four cool colors. Comes with one SqwishLander on the bracelet, as well as a Crazy Rare SqwishLander in a capsule. Launch date: Summer 2011.
Awards: 2011 Fall Seal of Approval from the National Parenting Center