Cozy Cushions are three products in one: a plush animal, a soft luxurious cushion, and a warm fuzzy friend. Just remove the 'hidden' herbal heat pack and warm for a minute, and the plush turns into a warm soothing buddy, who smells wonderful. Cozy Cushions can be taken anywhere and everywhere, and are excellent for long car journeys, nap time at day care, or and overnight stay at Grandma's. Launch date: August 2011.