The first collection of 6 dolls is an edu-fun tool for parents to teach and bond with their child.  Each doll has a unique virtue for the child to adopt. The interactive website compliments the doll, encourages learning and presents the child with challenges. "There is no other product on the market that has coupled play with character building in a life size doll," Brenda Katz, President of Great Divide Corp., told TDmonthly. Launch date: February 2012.