With 16 special minifigures featured in The LEGO® Movie, this is one LEGO Minifigures collection as you've never seen it before! There's Emmet, with his exclusive construction helmet, Wild West Wyldstyle, the Master Builder and the rest of the cast: President Business, Scribble-Face Bad Cop, Marsha Queen of the Mermaids, Abraham Lincoln, Velma Staplebot, William Shakespeare, Panda Guy, Gail the Construction Worker, Mrs. Scratchen-Post, Wiley Fusebot, Calamity Drone, Larry the Barista, Taco Tuesday Guy and "Where are my pants"? Guy. Each minifigure comes in a sealed "mystery" bag with its own special accessories, display plate and collector's leaflet. Buy a bag, open it up and see which one you get!
— Kelly Ratoff, owner of Kennebunk Toy Company in Kennebunk, Maine, told TDmonthly in a May 2014 survey that LEGO Movie Minifigures were her store's best-selling licensed toys.