“It offers the same experience as the Play & Freeze, and what our customers asked for … TWICE THE ICE CREAM!!!” explained Steve Llorente, marketing director for the company. “In about 30 minutes of fun, you end up with a quart of ice cream.” Kids and parents simply roll or gently kick this transparent-colored plastic ball around with their chosen ice cream ingredients inside. Soon, they’ll have their very own ice cream party. Directions and recipes are included.