This alphabet puzzle toy was designed to combine fun and learning. It comes with large pieces containing letters and drawings that are visually and intellectually appealing to the growing mind. It’s handcrafted of solid wood.
— "We sell a lot of puzzles. Most of the ones we sell well are Melissa & Doug. They’re a really great company," said Rene Leonardi, assistant manager at Ouray Toys in Ouray, Colo.
— Owner Elaine Hackney of Boing! JP’s Toy Shop has carried these chunky puzzles for a couple of years and said they are best sellers due to their graphics and play value. “Each puzzle piece stands alone and can be used for pretending as well as for the puzzle,” she told TDmonthly in summer 2007.
— Rick Davis, from marketing at Melissa & Doug, told TDmonthly that “We just try to make it fun to sell our toys, and from what we hear from our vendors, customers, and from the media, it sounds like we’re succeeding.”