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This ToyShow Preview was last updated on 1/7/2015

Sugar Lulu is a tween lifestyle brand that allows girls to express their style, explore their creativity, and embrace their love of beautiful things. It creates a world that is sweet, chic and totally unique, a world where anything is possible.  Sugar Lulu features award-winning DIY jewelry, room décor, stationery, and games for girls that are age-appropriate and fun. Sugar Lulu also gives girls the opportunity to be part of the creation of every product as they get to vote, test and review.  Girls all over the world can sign up to be part of the cool new brand at!

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Design Your Own Jewelry Kits
Sweet Pics Photo Frames
The Sugar Lulu Design Your Own Jewelry Kits encourage girls to express their creativity, individuality, and style through the unique designs that they create. Girls can design each charm the way they want and then wear the jewelry in lots of different ways (check out to see the latest jewelry video).  It’s so fun and easy…just layer the background sticker first, collage your own design, and then seal it with a sticky bubble topper. It’s that simple, and the results are beautiful!

The Jewelry Kits include everything girls need to create their one-of-a-kind designs all packed in a pretty patterned collectible tin. The kits include: Charm Necklace Kit, Charm Bracelet Kit, BFF Rings Kit and BFF Pet Charm Kit.

The best part about Sugar Lulu Jewelry is that it doesn’t have to stop with just one kit. Girls can get more charms and rings by going to the fully stocked in-store display where each piece is sold separately. It allows girls to continue to add to their collection of one-of-a-kind designs. Every piece is uniquely engraved so that both sides of the jewelry are special. Sugar Lulu Jewelry is not only something a tween/teen will want to wear, it’s something they will love to make and share for the holidays!

Girls can create cool collages in seconds with these super cute chipboard picture frame sets that stick to the wall. With 3 frames that fit any standard 4x6 photo, 3 double-sided matte designs, and repositionable foam tape in each set, girls can display their favorite photos faster than they can snap a selfie. It’s so fun and easy…just pick a favorite photo, pick a matte, pick a frame and stick them to a wall. Girls can even create endless designs by mixing and matching with multiple packs!
Sugar Lulu encourages girls to express their creativity, individuality, and style through the unique collages that they create.  The matte theme packs include: Urban Rose, Vintage Blues, Country French and Sea Breeze.
Message in a Bottle Necklaces
Games for Girls
Make them! Wear them! Share them! The special necklaces are designed to inspire girls everywhere. These super cute bottle-shaped kits include letter beads and string that spell out different inspirational messages, plus a cool closure to tie to any size. Girls can string them together to make cool necklaces that make a statement!
There are 8 different messages to choose from: Living the Dream, Always in My Heart, Normal is Boring, Love Thy Selfie, Not a Morning Person, Nothing to Wear, Believe in Yourself,  Keep Calm Stand Out.  Also available is a special camp set: Your Team Color
With so many inspirational messages to choose from, girls can stand out and express their style because normal is boring!
Two new titles have been added to our bestselling Games for Girls line—also packaged in pretty patterned collectible tins of course! Perfect for sleepovers, camp, parties, and more!
Any girl can be a drama queen when she wants to be. With Drama Queens, girls can be silly, crazy and wacky as they act out what’s written on their cards. It’s a super sweet spin on the classic game of charades.
Your classic deck of cards just got 10 times better! Decked Out includes 52 pretty patterned classic cards, with instructions for tons of ways to play fun games!
Other games include: Truth or Dare, M.A.S.H., This or That and Fortune Teller
P.O. BOX 1313
Norwalk, CT 06854
Ph: 203.309.0110
This ToyShow archives was last updated on 1/7/2015
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