This faithful friend brings the gifts of pure joy and security to its new owner. A friend fur-ever, he will assist in the dogged pursuit of dreams and help individuals over life's ruff spots. From a special place in a home or office, he will bring many days of happiness. “The Blue Dog of Happiness stands out among the thousands of kids’ inspirational keepsake products by being a figure that a kid would want to bond with. ... [He’ll] remind them that they can overcome anything.” Victoria Compton-Jorasch, director of marketing and PR at Our Name Is Mud, told TDmonthly. Launch date: January 2006.