This product has cool all-terrain styling, oversized wheels, detailed hub caps and a sporty front bumper, as well as two forward and one reverse gear, and auto-lock brakes for safety. It is the first ride-on with a remote control that allows parents to stop the vehicle. The Dominator stops automatically at the push of a button, and when it is out of RC range. The remote control is a nice feature for parents who are used to “following behind [their children] in sort of a zig-zag fashion” when their kids are learning to ride, VP of Sales Peter Lowe of AMAV Enterprises told TDmonthly. He added that parents, especially while shopping in specialty stores, “can stop and focus on the safety feature” and really understand how it works. Launch date: March 1, 2007.