ChuChi is a portable, huggable, throw-able, lovable, plushie night light and ambient mood light — perfect for anyone afraid of the dark or for children who get lonely at night when their parents aren’t around. The plush’s glowing heartbeat changes over time to offer peace and solace for anyone trying to fall asleep. One simply has to squeeze ChuChi’s right arm or leg to turn it on, and then squeeze again to switch between night-light and soothing heartbeat settings. ChuChi turns off after five minutes. “ChuChi brings the night light into the 21st century both in form and function,” Yury Gitman of Banana Design Lab told TDmonthly. Launch date: February 2007.