This lovable plush toy features recording/playback technology that realistically recreates a mother’s voice. The toy also features several “teach modes” to promote number, color and anatomy recognition. “Unlike other recordable/playback products, this item is age-graded safe for very young children (18-24 months),” Chief Marketing Officer Jim Huntley of Tomorrow Incorporated told TDmonthly. Christine Simmons of Tomorrow Incorporated's media department added, ""Recordable novelty toys can easily be recorded over or deleted by a child accidentally during play. Talking Mama Bear recordings are captured in the bear module in a way that makes it difficult to delete." Launch date: March 2008.