This scented plush friend has embroidered facial features and comes with a secret Jellycode that allows kids to unlock the character at the Jellybeanies website, play games, JellyChat with other Jellybeanies members, and find secret messages in Chroma, the Jellybeanies’ magical world. This particular character has a smart and curious personality, and comes with a story card that tells more about him. There are eight Jellybeanies characters in the first series. The scent lasts up to 20 months. Launch date: August 2007.

This scented plush friend has embroidered facial features and comes with a secret Jellycode that allows kids to unlock the character at the Jellybeanies website, play games, JellyChat with other Jellybeanies members, and find secret messages in Chroma, the Jellybeanies’ magical world. This particular character has a protective and impatient personality, and comes with a story card that tells more about her. There are 8 different Jellybeanies characters in the First Series. The scent lasts up to 20 months. Launch date: August 2007.

 Strawberry Bear is one of eight candy-colored plush animals with a patent-pending scent release feature. The fragrance is designed to last up to 24 months. Each character includes a unique story and a special alphanumeric code to access a customized online environment where children can interact with their toy and make new friends. “It’s a consumer promoted, advertised line that’s sold exclusively outside of Top 3 Mass Customers,” Chief Marketing Officer Jim Huntley of Tomorrow Incorporated told TDmonthly. He also said that scent “rose to the top” of the preferred list in a study of 10 features among 500 6- to 12-year-old girls. Launch date: July 1, 2007.

Triggered by movement or impact, the water-resistant Britepack sets off a pattern of LED lights and shuts off when not in use. An added fun feature to an ordinary school item, the Britepack serves as a safety feature in urban areas so kids can be more readily seen in traffic or other low-light situations. Designs are available in various styles and sizes and include 16” wheeled and non-wheeled (all Britepacks are equipped with shoulder-straps) for toddlers, kids and adults. "Parents who worry about their kids carrying a heavy backpack often lean towards rolling bookbags…unfortunately, kids don’t think they’re very cool," Christine Simmons of Tomorrow Inc's media department told TDmonthly. "But with the Britepack, parents get what they want (a safe bookbag that can also be seen at night) and kids get what they want (a trendy and fun school accessory)!" Launch date: December 2007.

This lovable plush toy features recording/playback technology that realistically recreates a mother’s voice. The toy also features several “teach modes” to promote number, color and anatomy recognition. “Unlike other recordable/playback products, this item is age-graded safe for very young children (18-24 months),” Chief Marketing Officer Jim Huntley of Tomorrow Incorporated told TDmonthly. Christine Simmons of Tomorrow Incorporated's media department added, ""Recordable novelty toys can easily be recorded over or deleted by a child accidentally during play. Talking Mama Bear recordings are captured in the bear module in a way that makes it difficult to delete." Launch date: March 2008.