With the SR Make Your Backboard Design Series, kids can make the backboard shape and cover design they want for their favorite sport or activity, which adds creativity to the SportsRing's versatility and makes it stand out. Children can play their favorite sports any time, any place with the SR SportsRing or Hoop and its customized backboards. “The playability and creativity mixture to make something fun and personal makes it ideal for the specialty toy market,” Ron Nelson of Next Step Family of Products told TDmonthly. Launch date: April 2008.