A unique alternative to the traditional plush toy, Rubbabu are durable as they are soft. Made from the natural sap of rubber trees and covered with colorful flocking these tactile, easy-to-handle activity vehicles encourage creative and imaginative play. The soft rubber wheels can be squeezed and rolled for hours of fun. The popular Micro Vehicles are getting company in 2008 with the addition of Micro Animal Vehicles. Also new for 2008: Rubbabu Balls and Mascot Cars. Available in an assortment of sizes, vibrant colors and designs. Launch date: 2008. (Product was formerly dist. by PlaSmart)