Revnjenz Drivers Licenses

Revnjenz are fast, sleek and sporty street racers that come to life when the owner enters online his or her personalized "Secret Code" that is hidden on the back of the collectible driver's license. In Revnjenz World, kids can race and play games to earn BoostBucks to trick out their ride. "We have developed a virtual world community of street racers that focuses on an untouched market in the retail product/virtual world tie in. We fill a new, unpaved path for boys that gives them something new and unique to play in and talk about. We also have not left out the girls, as the boys can 'trick out' but the girls can 'accessorize' their rides," Susan Ashford, of the sales and marketing division at Revnjenz, told TDmonthly. Launch date: November 3, 2008.