The Roadster Car is about 12 inches long and is made of durable ABS plastic. The range is designed to be safe for children of all ages, meeting stringent international testing standards including safety tests EN71. "Beautifully designed and well-engineered, these products perfectly straddle the toy and design world," Deepa Dadlani, president of VICI Enterprises (exclusive North American Distributor of Playforever Toys), told TDmonthly. Launch date: August 2009.