Ecotronic toys were developed to function just like regular electronic toys but with a different kind of energy. Dynamo technology inside of each toy converts a shake, squeeze or crank into energy that powers lights and sounds and other electronic functions. The crank-powered Eco Mic helps kids become eco-pop stars. Using four different buttons to activate voice amplification, music to sing along to, and two different drum sounds, the Eco Mic is an all-in-one music band with a color-changing light show. "Since kid-powered energy is a highly renewable energy source, Ecotronic toys will never run out of juice. Also, all Ecotronic toys are packaged in their specially developed Gekopak™ packaging, which is made of recycled paper and is completely bio-degradable," Vickie Cullen, PR account executive for International Playthings, told TDmonthly. Launch date: May 2009.