Named Respiratory Management Magazine's "New Product of the Year" for 2009, Paralda is an eco-friendly, RoHS compliant, Energy Star rated HEPA UV air purifier with 99.97-percent air cleaning efficiency. It is designed for babies and children's rooms because it contains zero lead components and is quiet. Its UV lamp is designed to last up to five years and sterilizes airborne viruses that cause the flu. It is available in the following colors: Bamboo Green, Twilight or Espresso. "Paralda was the first HEPA UV air purifier in the U.S. market to meet strict green standards — it is environmentally friendly by meeting all RoHS requirements and is Energy Star rated — using less energy than a standard light bulb," Ria Romano, PR manager for Alen Corp., told TDmonthly. Launch date: January 15, 2009.