Pippalily's organic toy straps keep baby's favorites on board and off the ground. Simply Velcro one end of the 100-percent organic cotton toy strap to a car seat, stroller, carrier, etc., and the other adjustable end to the object of choice: teethers, snack containers, sippy cups, plush toys, etc. MSRP is $10 for the standard cotton and $11 for the organic. The product is made in Canada. Launch date: November 2009.