I Can Brush is designed for toddlers first tooth-brushing experience. It is swallowable for those little ones who can't yet spit out, is fluoride free and xylitol rich. Safe for infants and toddlers, I Can Brush was developed by a pediatrician. Non-gritty, non-pasty and tastes great, making it solution for any child that is particular about the feel and taste of toothpaste. Grape flavor. Launch date: June 2011.
Awards: 2011 Creative Child