Uneeda’s new lifelike doll is intended for play and made with traditional materials. When asked why, Uneeda’s former president, Richard Flaxman, was blunt. “I like to get a jump on the competition. And no one has done this in the mass market or in the department stores at acceptable price points,” he said. He told TDmonthly that they would be “dolls that little girls can cuddle.” The line will include extremely detailed 13” and 16” infants and babies of approximately 3 to 6 months in “absolutely the most beautiful baby outfits.” Each size will come in three different facial types. The prototype dolls previewed at the American International Fall Toy Show in October 2005 and will be open for sale in January 2006.