When Betty sends out a Christmas card featuring a cute photo of herself, it´s a smash hit. So much so, that Veronica vows to outdo Betty — by creating a whole Christmas card calendar filled with Veronica photos. Though it may be hard to believe, these two young ladies have been fighting over Archie since 1941. "Archie has lasted all this time because it´s humorous and contemporary," said Mike Silberkleit, president of Archie Comics. "We have parent, grandparent and child appeal." Archie comics were the #1 top pick for girls in every comics shop surveyed. Written by Dan Parent, this comic has 32 pages.